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As event professionals, you know how important it is to engage and connect with your audience. Video marketing has proven to be a game-changer in achieving this, and with the year 2024 predicted to be a landmark year in the industry, it’s time to gear up for the exciting times ahead. At the forefront of

Video has become an essential marketing tool in today’s digital age. With the rise of social media and the increasing popularity of video-sharing platforms like YouTube and TikTok, businesses can no longer afford to ignore the power of video content. Firstly, video is an incredibly effective way to engage with audiences. It allows businesses to

4 Benefits of Video Marketing For Small Businesses. 61% of marketers used videos as digital marketing tools in 2016. The numbers have increased ever since, with 86% of marketers now using videos today. Online video marketing is especially beneficial for small businesses to stand out amongst competition, you can create bite-sized pieces of content that

Getting Started with Video Marketing in 2023 If you’re here, it’s because you know the importance of video marketing. Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with livestreaming, interactive 360 videos, augmented reality, and more. In the United States, digital