Video Marketing in 2024: Trends and Statistics You Can’t Afford to Ignore

As event professionals, you know how important it is to engage and connect with your audience. Video marketing has proven to be a game-changer in achieving this, and with the year 2024 predicted to be a landmark year in the industry, it’s time to gear up for the exciting times ahead.

At the forefront of video marketing trends is the rise of short-form videos and the domination of TikTok. Our research shows that videos will account for a whopping 82% of all consumer internet traffic by 2025, while video streaming will make up 91% of global internet traffic. These statistics present both opportunities and challenges for event professionals, but the bottom line is clear: video content is king.

What’s more, incorporating video marketing into your event strategy is sure to have a significant impact on your sales and ROI. In fact, according to our research, video ads generate 12 times more shares than traditional image-based ads, and a whopping 88% of marketers agree that video has improved their ROI. By using video in your marketing efforts, you increase your chances of boosting customer engagement, brand awareness, and loyalty.   Click here to read the full article.